WanderWell

Client: WanderWell – Sustainable Travel & Entrepreneurial Opportunity
Scope: Logo Design · Tagline Integration · Visual Identity Development

Project Overview:
WanderWell offers customized leisure and adventure travel with a unique twist: access to sustainable, off-the-beaten-path destinations—plus the opportunity for clients to become travel agents themselves, earning rewards and free travel. The goal was to create a logo that reflected both eco-conscious travel and the empowering journey of entrepreneurship.

Design Concept:
The logo’s core visual—a stylized human figure formed by two green leaves and a golden sun—captures the dual essence of nature and personal growth. The leaves suggest sustainable travel and environmental responsibility, while the upward movement and central circle evoke a sense of vitality, energy, and forward momentum. The figure is intentionally abstract to reflect both the traveler and the entrepreneur.

Typography & Color Choices:
The wordmark combines a modern sans-serif for “Wander” and an organic, handwritten script for “Well.” This contrast reinforces the balance between structured travel services and the personal, human touch behind the brand. The tagline “Sustainable Travel” in a vibrant yellow-orange not only ties into the sun icon but also emphasizes WanderWell’s mission and values.

• Green conveys growth, sustainability, and eco-responsibility.

• Yellow-orange symbolizes energy, optimism, and adventure.

• Gray offers balance and a sense of grounded professionalism.

Tagline Interpretation:
The tagline “Sustainable Travel” was chosen as a clear, concise expression of the brand’s promise. It can be paired with the broader brand tagline “Follow Us… We’re Going Places” to highlight both the literal and metaphorical journey—through the world and through life-changing business opportunities.

Outcome:
The final logo captures the heart of WanderWell’s brand: a harmonious blend of adventure, sustainability, and empowerment. It’s versatile enough for both digital and print use, and flexible for future brand extensions such as merchandise, social media, and agent recruiting materials.