Client: Travels with Audrey – Custom Itineraries in Italy & France
Scope: Logo Design · Tagline Development · Brand Identity & Messaging
Project Overview:
Travels with Audrey specializes in customized travel experiences through Italy and France—crafted for those who seek more than just sightseeing. Unlike mainstream tours that shuttle tourists from one crowded attraction to the next, Travels with Audrey curates deeply personal journeys, guiding clients through lesser-known towns, cultural experiences, and local traditions. The brand promise is simple yet profound: “Write Your Own Experience.”
The challenge was to design a logo and identity system that reflected the company’s personalized, story-driven approach to travel, while conveying elegance, authenticity, and a sense of discovery.
Design Concept:
The central idea behind the visual identity is to position each traveler as the author of their own story. The tagline “Write Your Own Experience” reinforces this message—transforming travel into a personal narrative, not a packaged product.
The logo uses a classic serif font for the name, evoking elegance and timelessness—fitting for countries steeped in art, architecture, and tradition. Paired with this is a refined handwritten or script element that suggests intimacy, creativity, and storytelling. The contrast between the structured serif and fluid script mirrors the dual promise: expert planning with space for spontaneity.
Typography & Color Choices:
Typography: A blend of structured serif (for trust and heritage) and handwritten or script (for personalization and expression)
Color Palette: Neutral earth tones or soft Mediterranean hues—such as olive green, terracotta, lavender, and warm beige—connect the brand emotionally to the landscapes of Italy and France
The overall aesthetic feels refined, warm, and experiential, avoiding the flashy colors of commercial tourism
Tagline Interpretation:
“Write Your Own Experience” is both literal and symbolic:
Literal: Clients have full control over their itinerary and pace
Symbolic: Travel becomes a narrative—an unfolding story uniquely your own
The tagline also helps the brand stand apart in a crowded industry by appealing to independent-minded travelersseeking meaningful, immersive experiences.
Outcome:
The final brand identity is elegant, thoughtful, and emotionally resonant. It conveys the heart of Travels with Audrey: a deeply personal journey through culture, food, history, and connection. The logo and tagline together create a compelling invitation—to step away from the crowds and truly experience Italy and France like a local, with every detail thoughtfully designed around the traveler’s own story.