Client: Travel Agents in Action – Leisure Travel & Entrepreneurial Opportunities
Scope: Logo Design · Tagline Development · Brand Positioning
Project Overview:
Travel Agents in Action is a unique travel company that not only curates customized leisure and adventure travel experiences, but also empowers clients to become travel agents themselves. Their model blends exclusive destination access with entrepreneurial opportunity, allowing individuals to explore the world while building a business. The design challenge was to reflect this dual promise of exploration and empowerment in a bold, inspiring brand identity.
Design Concept:
The logo was created to express movement, possibility, and the spirit of adventure. The goal was to capture the excitement of discovering hidden gems around the world, while also hinting at the transformational journey of becoming a business owner.
The visuals were crafted with clean, modern lines that feel both accessible and energetic. The dynamic forms suggest forward motion and open horizons—resonating with the brand’s core idea that “you’re going places,” in every sense of the phrase.
Tagline Development:
We also developed the brand’s core tagline:
“Follow Us… We’re Going Places.”
This line encapsulates the dual nature of the brand’s mission:
Literal – Inviting clients to travel to exciting, off-the-beaten-path locations
Figurative – Representing the journey of building a rewarding career through travel entrepreneurship
It serves as both a call to adventure and a vision statement, reinforcing the brand’s inspirational tone.
Typography & Color Choices:
A combination of friendly sans-serif and modern script or organic forms creates a sense of energy, trust, and personality
Color palette can incorporate vibrant tones (like warm oranges, sky blues, or leafy greens) to reflect travel, nature, and enthusiasm
Balanced with professional undertones to establish credibility and structure
Outcome:
The final identity is aspirational yet grounded, striking a balance between the excitement of travel and the trustworthiness of a business opportunity. With its clean visuals and versatile tagline, the Travel Agents in Action brand now communicates a clear and compelling message: travel can transform your life—both personally and professionally.